New Look in store photo booth
Agency RPM called on Blue Steel Booths to launch a campaign for fashion retailer New Look to promote student discounts and competitions through a series of experiential activities across the UK.
The Freshers’ Week campaign consisted of a student lock in activation targeting Birmingham, Newcastle and Southampton city centres where New Look operates flagship stores. Our fully customised New Look photo booth utilised green screen technology and was a fun way to encourage freshers to get to know one another. We played a pivotal part in the activation: in order to take advantage of a 20% off student promotion and a chance to win a year’s supply of New Look shoes, students had to enter the shoe competition by having their photo taken in New Look-branded photo booths in-store with their Images then being placed on a large in store photo wall to be judged. With packed out stores in every location, the activation increased footfall and brand awareness as well as increasing in-store sales.